# identity.md

## Organization Overview
- **Company Name:** Gandalf
- **Mission:** To provide naturally pure, certified organic spirulina products as a trusted brand.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded over 35 years ago; based in Canada.
- **Size and Scale:** Over 1,225,000 products sold.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to natural purity, organic certification, and being a trusted brand.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in providing high-quality, certified organic spirulina products directly to consumers with fast delivery in Canada.
- **Location(s) and Geographic Presence:** Primarily serves customers across Canada.
- **Key Partnerships and Affiliations:** Works with certified farmers and utilizes independent analysis to ensure product quality.